Scope to Win

Description

Write scopes that tell the story, earn trust, and get paid faster.

If adjusters are slashing your invoices, the fastest fix is a scope that sells the job to the customer and ties every line item to evidence so there’s less to argue about and approvals move faster. Your scope should tell the whole story of the job. If it doesn’t, you’re leaving money on the table and opening the door for adjusters to reduce the job’s value. Join Ed Cross and Mark Pasculli LIVE on November 7, 2025, for “Scope to Win” on Zoom at 9:00 AM Pacific for Scope to Win.

What you’ll learn

• Communicate scope details clearly so customers understand—and adjusters agree
• Move beyond estimating to documenting and defending your work in real time
• Capture job site conditions with photos, videos, moisture data, and a written narrative that connects to the dollars

Who it’s for

Owners, estimators, project managers, and anyone who writes scopes or defends invoices.

Real-world application

• Use F9 notes to tie each line item to photos, videos, and moisture readings

• Connect scope items to code references and manufacturer instructions where appropriate

• Timestamp evidence, label rooms consistently, and build a short narrative that closes the loop between conditions, tasks, and costs

• Turn field documentation into a defensible, customer-friendly scope that leaves little to argue about

Event details

Friday, November 7, 2025 · 9:00 AM Pacific
90 minutes · Live on Zoom
Featuring Ed Cross & Mark Pasculli
Price: $125 (Early bird: $100 through 10/31/25)
Our last event sold out. Don’t be left out.

What you get

• Live Q&A and recording access
• Bonus: Free access to “Mastering Documentation: The Impact of Good vs. Bad (On-Demand)” with Ed Cross & Robb Harrell
• Refund guarantee: If you don’t leave with practical, ready-to-use ideas, ask for a full refund

Speakers

• Ed Cross — founder of Restoration CrossCheck, Restoration Advocate, Martin L. King Award winner, and Managing Partner of The Restoration Law Firm
• Mark Pasculli — veteran restoration contractor, attorney, CPA, and former CEO of a company with 1,000+ employees
• Ed and Mark bring 60+ years of combined construction experience